Startups Directory
Company Profile
website:
employees:
10
industry:
eCommerce/Retail
investors:
n/a
address:
3128 East Geer St., Suite D Durham, NC 27704
year founded:
2011
three year revenue growth %:
n/a
crunchbase profile:
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Diamond Candles
Startup Profile
Founded in January 2011, Diamond Candles wants to craft attractive, earth-friendly candles and make buying candles fun again . There is a ring worth $10, $100, $1,000, or $5,000 in every earth-friendly, soy candle they make. "Our business model allows us to include the rings without raising the candles' price significantly," says co-founder Justin Winter. "It's exciting since don't know what you're gonna get." Diamond Candles is combining traditional retail tactics with social media. The company has a Facebook page where buyers can share photos and videos of their rings. Here an example:
Founders and key employees
Justin Winter and Brenda Cayton
Favorite thing about Durham
The talent pool provided by local universities and the active community. "Candles are traditionally a simple retail business, but we have an opportunity to take some of the strategies from our digital peers in the Triangle."
