Startups Directory

Company Profile

employees:

4

industry:

Consumer Internet

investors:

n/a

address:

151 Tatum Drive Durham, NC 27703

year founded:

2010

three year revenue growth %:

n/a

crunchbase profile:

view profile


Want to update your profile? Submit a profile request and just include your business name, contact email name and email, and provide new details for the fields you would like to update.

Loyalese Startup Profile

Loyalese™ is a loyalty rewards platform that leverages the power of the social web.

Founders Bill Bing and Mitesh Patel teamed up to create Loyalese after working on loyalty and e-commerce leaders Upromise and Art.com respectively. The company offers members cash and rewards when they or their friends shop online through our mall over 1,000 stores, including some of the biggest brands in retail. Loyalese also helps retailers create custom rewards programs to increase sales and customer advocacy.

"Loyalese means the language of loyalty," says co-founder Bill Bing. "Our goal is to make consumer loyalty simple and rewarding."

For more information on how it works, check out this video.

Founders and key employees

Bill Bing and Mitesh Patel

Favorite thing about Durham

Originally from Boston, Bill Bing moved to the area 5 years ago to work for Square 1 Bank in the American Tobacco District and never left. "There's a lot going on in that area," he says. "You really can feel the energy surrounding entrepreneurs, incubators, and startups."

The recent development of downtown Durham surprised him. "At first, the whole downtown scene was not very active," he says.
But, there has been a tremendous development over the last five years."