Startups Directory

Company Profile

employees:

10

industry:

Mapping and location-based services

investors:

Private

address:

605 West Main Street Suite 109, Carrboro, NC 27510

year founded:

2006

three year revenue growth %:

n/a

crunchbase profile:

view profile


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Schmap Startup Profile

Based in Carrboro, Schmap develops map and location-based technology. In 2006, the startup first released digital travel guides that tied together professional and user-generated content. Since then, Schmap has become s a leading publisher of digital guides with more than 90 million Schmap Guides downloaded since launch.

In October 2009, the startup released www.schmap.it - a solution for companies and individuals to promote events and other location-based activities on Twitter and other real-time platforms. "We've now grown into the real-time city guide sourcing opinion from Twitter," says VP of Marketing Donald McMillan.

Founders and key employees

Paul Hallett (co-Founder), Nick Fletcher (co-Founder), Donald McMillan (VP of Marketing)

Favorite thing about Durham

"Durham is a great place for startups, especially tech businesses," says McMillan. "Local universities produce smart people and there's just a really healthy environment full of open-minded investors, early adopters, and smart professionals who give you feedback about what you're doing."